IAGTO NAC 2026 · Supplier Partner Overview
JEL
Golf Travel
Luxury golf travel, engineered worldwide.
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Three Pillars, One Operator
JEL Golf Travel is built on three distinct pillars — each delivering value to our supplier partners.
We're a worldwide luxury golf travel agency and tour operator. Below is exactly what we do, how each pillar works, and where your property fits in.
01
Pillar One · The Core Business
Custom golf travel &
curated packages, worldwide.
The nuts and bolts of JEL — and our primary revenue engine. We design traditional packages and fully customizable experiences for avid golfers and golf travelers around the world. Every itinerary is built to order: tee times, lodging, transfers, dining, and access to the world's most coveted courses.
Bespoke Itineraries
100% custom trip design across every major golf destination on the planet — no shelf product, no cookie-cutter packages.
Premium Group Travel
Specialized expertise in high-value group trips (16+ travelers), branded golf events, and private-club tournaments.
Full-Service Operation
End-to-end management — we handle every detail from first inquiry to final round, so your property simply delivers.
Discerning Clientele
Our travelers are experienced golfers with the means and motivation to invest in exceptional, high-end experiences.
This is where our revenue stream lives. Every property we partner with becomes part of the inventory we actively sell to a global base of qualified, high-intent golf travelers.
02
Pillar Two · Digital Marketing & Content
Marketing that doesn't
just get seen — it books.
We provide digital marketing for golf resorts, destinations, and courses through our content creator rolodex — with Zac Radford as our featured partner. For properties looking to build a stronger online presence, we produce authentic, high-reach content. But here's the difference that ties directly back to Pillar One:
STEP 01
Content Goes Live
Our creators produce premium content at your property, reaching a massive, golf-focused, travel-motivated audience.
STEP 02
Inquiries Roll In
Viewers want to book the experience they just watched — and they reach out, often directly to the creator.
STEP 03
JEL Converts the Lead
Instead of sitting unread in a creator's inbox, those inquiries come to JEL — where we convert them into actual, booked trips to your property.
Most creators generate attention and let it evaporate. JEL captures the demand their content creates and turns it into revenue — for your property and for us. That's the engine that connects Pillar Two back to Pillar One.
Featured Content Partner — Exclusive to JEL
Zac Radford
@realzacradford
Golf's premier luxury travel creator, known for his "To The Penny" YouTube series documenting real golf pilgrimages worldwide. His audience is high-intent: avid golfers actively researching where to play next. Zac travels with dedicated videographer Winston Davis, delivering broadcast-quality production on every trip — exclusively through JEL.
03
Pillar Three · The Birdie Circle
Women's golf trips,
through The Birdie Circle.
Packaged trips designed by women, for women.
Through our Birdie Circle partnership, JEL offers a dedicated women's golf travel vertical — curated group experiences and packaged trips built around the way women golfers actually want to travel, play, and connect. A fast-growing, underserved segment, and a natural fit for properties looking to host inclusive, premium experiences.
Designed by Women
Every Birdie Circle trip is conceived and curated by women who understand the experience firsthand — not a generic package with a new label.
Curated Group Experiences
Exclusive, intimate trips and events at premier venues — from day experiences to multi-night destination getaways across the U.S. and abroad.
A Growing Market
Women's golf is among the fastest-growing segments in the sport. The Birdie Circle positions your property at the front of that wave.
Coming Up Next
Find us exhibiting at the
PGA Show — January 2027
JEL Golf Travel will be exhibiting at Booth 3579 at the PGA Merchandise Show in Orlando. If we don't connect here at IAGTO NAC, let's plan to meet in January — we'd love to walk you through any of these three pillars in person.
Let's Connect
Find the pillar that
fits your property.
Whether you want to join our travel inventory, host a content trip, partner with The Birdie Circle, or all three — let's talk here at IAGTO NAC, or at the PGA Show in January.
We reply within one business day — no obligation.
Or ask about a specific pillar
Let's connect at IAGTO NAC
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